iroha, Japan's leading luxury pleasure brand for women, advocated pleasure for our bodies also as a key element of self care. At iroha, the term "self-pleasure" refers to the important act of discovering joy in one's own body, rather than solely associating it with the term "masturbation." Sexual desire is not something to be ashamed of; it is a natural and universal feeling that everyone experiences.
We view self-pleasure as a vital form of self-care, enabling individuals to understand and nurture their own feelings and bodies. Our aim is for self-pleasure to be embraced as a normal and essential experience by everyone everywhere

Featured collection